How Live Sports Rights Are Moving to FAST Platforms

Name: How Live Sports Rights Are Moving to FAST Platforms
Uploaded: 2026-09-29T16:12:30Z
Duration: 1 min 33 s
Description: How are global sports leagues maximizing revenue in the streaming era? Keith Bedford, GM EMEA at Wurl, explains how major rights holders like Bundesliga are modernizing their broadcast strategies. By keeping traditional TV deals intact while reserving exclusive live games for FAST platforms like Samsung TV Plus, leagues are building multi-platform models to reach broader audiences.

September 29, 20261:33

How are global sports leagues maximizing revenue in the streaming era? Keith Bedford, GM EMEA at Wurl, explains how major rights holders like Bundesliga are modernizing their broadcast strategies. By keeping traditional TV deals intact while reserving exclusive live games for FAST platforms like Samsung TV Plus, leagues are building multi-platform models to reach broader audiences.