Why Brands Are Over Basic CTV Education & Focusing on Total TV

Connected TV isn't a new concept anymore—it's a baseline requirement. MiQ Global VP Moe Chughtai walks through the multi-decade evolution of video advertising, moving from basic CTV awareness to the post-COVID shift, and finally into today's "Total TV" era. Today, marketers aren't asking if they should buy CTV; they're focused on cross-channel frequency, data-driven planning, and unifying the open web with walled gardens.