Jon Schulz, CMO at Viant on the difference between Buy and Sell Side incentives for DSPs
October 16, 20250:58
End-to-End Supply Paths - Good or Bad? Jon Schulz, CMO at Viant shares his take on the importance of maintaining a buy-side POV.
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End-to-End Supply Paths - Good or Bad? Jon Schulz, CMO at Viant shares his take on the importance of maintaining a buy-side POV.