Bad UI Signposting Is Quietly Killing Sports Sponsorship Value

Name: Bad UI Signposting Is Quietly Killing Sports Sponsorship Value
Uploaded: 2026-04-20T19:18:50Z
Duration: 1 min
Description: If viewers can't find the game, the sponsor loses — not because the deal was wrong, but because the shelf tag was missing. Streamers are still learning live sports, and the merchandising basics aren't there yet. With Lucas Bertrand, CEO of Looper Insights. More at stateofstreaming.com.

April 20, 20261:00

If viewers can't find the game, the sponsor loses — not because the deal was wrong, but because the shelf tag was missing. Streamers are still learning live sports, and the merchandising basics aren't there yet. With Lucas Bertrand, CEO of Looper Insights. More at stateofstreaming.com.