Performance CTV - Understanding how to measure outcomes in a way that makes sense for you

Name: Performance CTV - Understanding how to measure outcomes in a way that makes sense for you
Uploaded: 2025-11-15T18:04:13Z
Duration: 49 s
Description: How should you think about measurement? Alberto Alvarez, CEO of The Mediam Group gives us a great framework for leading that conversation. What else would you add? Any favorite talk tracks or questions?

November 15, 20250:49

How should you think about measurement? Alberto Alvarez, CEO of The Mediam Group gives us a great framework for leading that conversation. What else would you add? Any favorite talk tracks or questions?