Inside Walmart’s AdTech Power Play: DSPs, Margins, & Taking On Amazon

Is Walmart officially closing the gap on Amazon in digital advertising? Justin Ruiss, SVP, Media Sector at BWG Global, breaks down how Walmart is shifting from relying on third-party ad partners to building out its own robust in-house AdTech infrastructure. By keeping ad fees in-house, tapping into partners like Yahoo and Magnite, and establishing a "good, better, best" service model, Walmart is positioning its demand-side capabilities to compete directly with Amazon DSP.