Scaling Internationally: How Roku Adapts to Regional Streaming Behaviors
June 25, 20261:25
Expanding into global markets requires meeting users exactly where they are in their digital adoption journey. In this clip, Preston Smalley, VP of Product at Roku, explains Roku's highly successful growth strategy in Latin America (LATAM). Discover how blending traditional over-the-air antenna content with modern streaming channels became the killer feature for scaling in markets like Mexico and Brazil.