How T-Mobile Used Predictive AI to Achieve Record-Low Customer Churn

Name: How T-Mobile Used Predictive AI to Achieve Record-Low Customer Churn
Uploaded: 2026-06-29T15:15:52Z
Duration: 57 s
Description: Hemant Soni breaks down T-Mobile’s massive scaling success using the PEGA Customer Decision Hub. By shifting away from broad, traditional campaigns and focusing on individual interaction levels, T-Mobile has redefined what data-driven customer experience looks like at a massive scale (nearly triple the size of major competitors like Comcast).

June 29, 20260:57

Hemant Soni breaks down T-Mobile’s massive scaling success using the PEGA Customer Decision Hub. By shifting away from broad, traditional campaigns and focusing on individual interaction levels, T-Mobile has redefined what data-driven customer experience looks like at a massive scale (nearly triple the size of major competitors like Comcast).