Why "Minutes Viewed" Is a Flawed Metric

Name: Why "Minutes Viewed" Is a Flawed Metric
Uploaded: 2026-08-10T15:41:03Z
Duration: 1 min 22 s
Description: High viewing hours sound great on paper, but total minutes viewed doesn't equal true audience engagement. Emily Paschal Williams from MRI-Simmons explains why view time is often just background noise and what marketers should focus on instead to measure true campaign impact.

August 10, 20261:22

High viewing hours sound great on paper, but total minutes viewed doesn't equal true audience engagement. Emily Paschal Williams from MRI-Simmons explains why view time is often just background noise and what marketers should focus on instead to measure true campaign impact.