Is Fragmentation REALLY a Problem for Advertisers? The 'Aggregate' View of Streaming TV, Explained

Name: Is Fragmentation REALLY a Problem for Advertisers? The 'Aggregate' View of Streaming TV, Explained
Uploaded: 2025-11-14T16:16:24Z
Duration: 20 s
Description: Is 'fragmentation' truly an issue, or is it a failure of perspective? Alberto Alvarez, CEO of The Mediam Group challenges the fragmentation storyline. What is the biggest roadblock you see in selling streaming?

November 14, 20250:20

Is 'fragmentation' truly an issue, or is it a failure of perspective? Alberto Alvarez, CEO of The Mediam Group challenges the fragmentation storyline. What is the biggest roadblock you see in selling streaming?