What Does "Premium" Really Mean in Streaming TV?

Everyone in streaming says they offer "premium" inventory — but premium means something completely different depending on who's buying. HBO Max, Netflix, Amazon DSP, YouTube TV: they're all in the same conversation, at wildly different CPMs, with no shared definition holding any of it together. Amber Daniel, Chief Revenue Officer of Cognition Ads, breaks down how she's actually having the premium conversation with clients today — and why most advertisers still don't fully understand the ecosystem they're buying into.