How AI Agents Will Build Your Next Media Plan

Name: How AI Agents Will Build Your Next Media Plan
Uploaded: 2026-08-21T15:10:04Z
Duration: 1 min 31 s
Description: Josh Hudgins, Chief Product Officer at VideoAmp, reveals how LLMs and semantic layers are transforming raw measurement data into automated media planning. By applying AI across rigorous currency data, systems can interpret atomic-level signals, surface unexpected performance drivers, and execute end-to-end campaign workflows agentically.

August 21, 20261:31

Josh Hudgins, Chief Product Officer at VideoAmp, reveals how LLMs and semantic layers are transforming raw measurement data into automated media planning. By applying AI across rigorous currency data, systems can interpret atomic-level signals, surface unexpected performance drivers, and execute end-to-end campaign workflows agentically.