Solving Sports Fragmentation: The Evolving Partnership Between Roku and Sports Leagues
June 25, 20261:00
Sports streaming is more accessible than ever, but finding where to watch your favorite team has become a massive challenge for fans. In this clip, Preston Smalley, VP of Product at Roku, explains how Roku serves as a centralized hub for sports content, partnering with leagues like the NHL and NWSL to solve fragmentation and expand audience reach.