Gamifying CTV: Inside the Savannah Bananas & Roku City Integration

Name: Gamifying CTV: Inside the Savannah Bananas & Roku City Integration
Uploaded: 2026-10-16T15:38:09Z
Duration: 1 min 20 s
Description: Roku transformed its beloved screensaver, Roku City, into an interactive fan engagement channel. Roku Head of Sports Joe Franzetta details how partnering with the Savannah Bananas turned Grayson Stadium into a clickable Easter egg, transporting viewers directly into a virtual stadium experience and dedicated content hub.

October 16, 20261:20

Roku transformed its beloved screensaver, Roku City, into an interactive fan engagement channel. Roku Head of Sports Joe Franzetta details how partnering with the Savannah Bananas turned Grayson Stadium into a clickable Easter egg, transporting viewers directly into a virtual stadium experience and dedicated content hub.