Join50,000+media professionals

Who read, watch, and listen to State of Streaming. Real experts, real insights, no AI slop.

The Metric That Finally Puts a Price on Streaming UI Real Estate

April 20, 20261:27

CPMs exist for ads. Now there's a equivalent for streaming UI real estate. Media placement value lets partner marketing teams compare Samsung to LG on a single metric — and figure out where a title launch actually gets seen. With Lucas Bertrand, CEO of Looper Insights. More at stateofstreaming.com.