The 3 Viewing Behaviors Driving YouTube’s Ad Dominance
October 5, 20261:16
YouTube is no longer just a mobile video platform—it's a living-room CTV powerhouse and a vertical short-form competitor. MiQ Global VP Moe Chughtai breaks down YouTube's three distinct user behaviors: Shorts scrolling, big-screen television viewing, and legacy mobile horizontal video. As traditional mobile OLV shrinks, YouTube is positioned to dominate both short-form social video feeds and big-screen connected TV advertising.