Beyond the Ad Break: Creating Exclusive Experiences on Streaming TV

The most valuable real estate in streaming is quickly becoming the Home Screen. Since it's the first thing users see when they turn on their TV, platforms are carving out areas for advertisers to get noticed. But the opportunities don't stop there. Consider Exclusive Pre-Roll Ownership. This enables you to create exclusive experiences before a subscriber even enters the content. Imagine this...a 15-second spot before a game saying, "This moment brought to you by [YOUR NAME GOES HERE]". You're guaranteed to get noticed. Learn about it with Jean Carucci, The Streaming Strategy Scholar.