Inside the Comcast Spin-Off: FreeWheel, Pure-Play CTV, & Linear's Decline

What does Comcast spinning out NBCUniversal and Peacock mean for the connected TV market? Justin Ruiss, SVP, Media Sector at BWG Global, analyzes why FreeWheel stands out as the crown jewel of the deal. He explains how separating CTV media assets into a pure-play business provides market transparency, unlocks higher valuations, and positions them to capture ad budgets shifting away from linear TV.