Search, Social, and Retail Media are 70% of Ad Spend - Who gets the rest and why? Find out.

Name: Search, Social, and Retail Media are 70% of Ad Spend - Who gets the rest and why? Find out.
Uploaded: 2025-10-20T14:01:38Z
Duration: 2 min 36 s
Description: Marketing metrics look great, but revenue is flat? It could be that you're stuck in the "last-touch attribution" trap. Jon Schulz explains how overspending on "demand capture" (70%+) can lead to stalled growth and how to use Streaming TV as a lever for creating demand generation (and filling the top of the funnel).

October 20, 20252:36

Marketing metrics look great, but revenue is flat? It could be that you're stuck in the "last-touch attribution" trap. Jon Schulz explains how overspending on "demand capture" (70%+) can lead to stalled growth and how to use Streaming TV as a lever for creating demand generation (and filling the top of the funnel).