2026 Will Be a Breakthrough for Sports Streaming

2026 is set to be a massive year for media, with the World Cup in North America and the Olympics driving record-breaking viewership. This will likely lead to a new wave of ad innovation, especially on FAST channels. Since these companies control the TV interface, they can offer live sports and creative ad experiences that feel more integrated for the viewer. Learn about the future of sports streaming with Scott Young, Co-founder at Transmit.