Surgical Sports Rights: Why Netflix's NFL Bet Signals a New Live Events Era

How is Netflix entering live sports without taking massive financial risks? Simeon McMillan, founder of Accrued Interest, explains why Netflix’s surgical NFL strategy avoids long-term package traps while securing the most valuable ad inventory in television. By landing NFL games as an anchor tenant, Netflix signals to advertisers and sports leagues alike that its platform is ready to absorb major upfront TV budgets.