The Unexpected Reason New Streaming Ad Formats Are Failing

Why did an innovative 7-second ad format during the World Series completely backfire with sports fans? Sports media professional Russell Fink shares a fascinating story about a split-screen ad during a pitching change that seemed like the future of sports broadcasting. Despite being fast and highly engaging, audiences absolutely hated it. Russell explains the strange paradox of modern media: why viewers resist short, innovative ads in favor of the traditional 30-second commercials they usually ignore, and how this disconnect makes it incredibly difficult for networks to monetize the shift to digital streaming.