Why Sports Fans Aren’t Watching 3-Hour Games Anymore
October 16, 20261:10
Are sports fans actually watching the TV screen, or has their primary attention shifted to their phones? Nana Kofi Amoh, founder of Amoh Sports Media, breaks down how second-screening splits viewer focus during games, and why "lazy" broad targeting fails when modern fans increasingly consume sports through social clips, highlights, and player channels rather than a full three-hour broadcast.