Join50,000+media professionals

Who read, watch, and listen to State of Streaming. Real experts, real insights, no AI slop.

Why Agentic AI Is Moving Beyond Creative Tools to Active Operators

October 12, 20261:00

Is AI moving from generating ad creative to running the entire ad business? Hemant Soni explains how agentic AI is advancing beyond content creation into an active campaign operator—autonomously buying ad space, managing budgets, and optimizing performance in real time.