Why Comedy Wins in a 30-Second Spot

Capturing attention in a 30-second window is a difficult, especially when you are interrupting an audience that didn't ask to be there. By using comedy to make a viewer smile, you create a moment of resonance that makes them more likely to remember the brand and its value prop. It is about using those limited seconds to build a world that sticks. Learn more about creative production with Thierry Denis, Co-Founder at OCKHAM.