What First-Party Data CAN’T Tell You About Your Audience

Name: What First-Party Data CAN’T Tell You About Your Audience
Uploaded: 2026-08-10T13:30:41Z
Duration: 1 min 20 s
Description: First-party data shows what consumers watch, but it doesn't show who they are. Emily Paschal Williams, research manager from MRI-Simmons, breaks down the major limit of streaming platform data, and why media planners need broader consumer context to build smarter, high-converting ad campaigns.

August 10, 20261:20

First-party data shows what consumers watch, but it doesn't show who they are. Emily Paschal Williams, research manager from MRI-Simmons, breaks down the major limit of streaming platform data, and why media planners need broader consumer context to build smarter, high-converting ad campaigns.