Beyond the 30-Second Spot: Dynamic Creative & Lower-Funnel Outcomes in CTV

Name: Beyond the 30-Second Spot: Dynamic Creative & Lower-Funnel Outcomes in CTV
Uploaded: 2026-08-10T15:25:49Z
Duration: 1 min 32 s
Description: James Smith, General Manager of Monetization at Frequency, explains why Connected TV must move past traditional linear ad spots to unlock true digital capabilities. From non-intrusive formats like L-bands and picture-in-picture to dynamic QR codes linked directly to local delivery services, James outlines how contextually relevant In-Scene ads drive real mid- and low-funnel commerce outcomes.

August 10, 20261:32

James Smith, General Manager of Monetization at Frequency, explains why Connected TV must move past traditional linear ad spots to unlock true digital capabilities. From non-intrusive formats like L-bands and picture-in-picture to dynamic QR codes linked directly to local delivery services, James outlines how contextually relevant In-Scene ads drive real mid- and low-funnel commerce outcomes.