Modern Media Planning: Walmart Connect, Amazon DSP & Funnel Integration

Where are ad dollars actually moving, and how are emerging "gravity wells" like OpenAI, Walmart, and Amazon transforming the media planning landscape? Justin Ruiss, SVP, Media Sector, at BWG Global, breaks down the rapidly expanding digital advertising ecosystem. From the rise of AI-driven ad channels to competitive retail media networks, he explains why relying strictly on legacy search and social is no longer enough and how smart planners can balance brand awareness with performance funnels.