Why the CTV Home Screen is the New Digital Storefront

Name: Why the CTV Home Screen is the New Digital Storefront
Uploaded: 2026-06-24T14:06:35Z
Duration: 1 min 3 s
Description: Is the connected TV home screen the modern equivalent of a premium retail storefront? Lucas Bertrand, CEO of Looper Insights, breaks down the incredible real estate value of the modern TV homepage and the unique behavioral psychology behind how we find things to watch.

June 24, 20261:03

Is the connected TV home screen the modern equivalent of a premium retail storefront? Lucas Bertrand, CEO of Looper Insights, breaks down the incredible real estate value of the modern TV homepage and the unique behavioral psychology behind how we find things to watch.