Why Mainstream Streaming Is Buying Into Micro-Dramas

Micro-dramas might sound like a niche internet trend, but they’ve quietly exploded into a $30B global industry. What started on Chinese social platforms in 2018—1 to 2-minute episodes spread across 50+ episode series. Major players are taking notice, signaled by deals like Peacock bringing ReelShort’s library to mainstream streaming. with Nathaniel Danziger, Contributor @ State of Streaming