Automation Beyond Busywork: Why AI Will Make Ad Strategy More Human

AI in AdTech isn't about replacing people—it's about eliminating repetitive manual labor. Josh Hudgins, Chief Product Officer at VideoAmp, and Tim Rowe discuss how agentic automation handles operational busywork like campaign targeting and spreadsheet management. By automating execution, media professionals can return to what truly drives impact: creative storytelling, brand positioning, and genuine human connection.