Why the TV Operating System Is Streaming’s Most Powerful Gatekeeper

Many viewers confuse Roku's hardware and operating system with The Roku Channel, but understanding the distinction is key to grasping modern CTV distribution. Roku Head of Sports Joe Franzetta breaks down Roku’s two-part business model: operating as the TV operating system and "front door" for all third-party streaming apps, while simultaneously running a standalone, ad-supported first-party content service.