Join50,000+media professionals

Who read, watch, and listen to State of Streaming. Real experts, real insights, no AI slop.

Shifting from Reactive to Predictive: The New AI Model for Customer Experience

June 29, 20261:05

Hemant Soni breaks down the massive paradigm shift happening in customer experience (CX) across telecom and major industries: the move from reactive to predictive AI. The ultimate goal of predictive AI isn't just saving a account. When done right, customers don't feel like they're being retained—they feel like they're being understood.