Why Streaming Replicated Linear TV Instead of Changing It

Why did the world’s biggest tech companies spend billions on live sports just to make it look exactly like traditional cable? In this clip, sports media professional Russell Fink breaks down the reality of the streaming wars and explains why the promised "tech disruption" of live sports never actually happened. While many insiders initially expected platforms like Amazon Prime, Apple TV, Facebook, and YouTube to completely reinvent how we watch games, these tech giants ultimately stuck to the traditional linear TV playbook. From commercial formats to audience measurement, discover why breaking the "old rules" of broadcasting is much harder than it looks, and why sports fans actually preferred the familiarity of traditional TV.