How Cross-Platform Marketing Drives FAST Channel Retention

Name: How Cross-Platform Marketing Drives FAST Channel Retention
Uploaded: 2026-09-29T16:15:47Z
Duration: 1 min 23 s
Description: Why can't streaming publishers rely purely on organic platform discovery anymore? Keith Bedford, GM EMEA at Wurl, breaks down why cross-platform marketing is vital in a world with thousands of FAST channels and fragmented social viewing habits.

September 29, 20261:23

Why can't streaming publishers rely purely on organic platform discovery anymore? Keith Bedford, GM EMEA at Wurl, breaks down why cross-platform marketing is vital in a world with thousands of FAST channels and fragmented social viewing habits.