How Sports Teams Can Use Interactive Streaming to Drive Merchandise and Ticket Sales

Why are sports teams still letting Big Tech giants own their fan insights? Kiswe co-founder Wim Sweldens explains how interactive streaming gives leagues direct access to invaluable first-party audience data instead of handing it over to YouTube, Facebook, or Amazon Prime. Shifting from passive broadcasting to fully interactive environments where fans feel listened to unlocks a powerful strategy to extend watch times, reduce churn, and seamlessly combine digital streaming with ticket and merchandise sales.