"Cable is Dying" is a Myth. Here’s Where Viewers Actually Are

Everyone in the media industry says cable is dead—but the data tells a completely different story. In this clip, Seth Mittman, VP of Integrated Sales at Ampersand, breaks down the massive shift happening in television viewership. It’s not that cable is dying; rather, audience eyeballs are shifting seamlessly across a fragmented ecosystem of screens. Discover why a successful modern advertising strategy requires looking past the "streaming vs. linear" debate and focusing instead on total screen convergence, advanced audience targeting, and data-driven insights.