Reach Your Audience Where They Are, Not Where You Want Them to Be

The misconception about FAST isn't the inventory, it's that buyers forget the targeting layer still applies. Amber Daniel, Chief Revenue Officer of Cognition Ads, makes the case for why advertiser appetite for free ad-supported streaming is growing: audience overlap data is exposing that premium platforms don't have a monopoly on the right consumers. The smarter question isn't where the content lives — it's where your customer actually is.