How Much Is a CTV Homepage Placement Actually Worth? (The MPV Metric Explained)
July 6, 20261:40
How do you accurately measure the value of a premium ad placement on a connected TV (CTV) home screen? In this clip from the State of Streaming podcast, Lucas Bertrand, CEO of Looper Insights, breaks down the core mechanics of Media Placement Value (MPV)—a crucial metric used to determine what real estate on platforms like Roku, Fire TV, Samsung, and Xfinity is actually worth to advertisers and streamers.