Why Only 36% of Listeners Still Call Podcasts "Audio Only"

Name: Why Only 36% of Listeners Still Call Podcasts "Audio Only"
Uploaded: 2026-09-17T13:18:37Z
Duration: 1 min 25 s
Description: Is the traditional audio podcast officially dead? Emily Williams from MRI Simmons reveals stunning consumer data showing that only 36% of listeners still define podcasts as strictly audio. She breaks down how audience expectations have dramatically shifted over the last five years and what this massive transition toward video and creator-led shows means for the future of digital media.

September 17, 20261:25

Is the traditional audio podcast officially dead? Emily Williams from MRI Simmons reveals stunning consumer data showing that only 36% of listeners still define podcasts as strictly audio. She breaks down how audience expectations have dramatically shifted over the last five years and what this massive transition toward video and creator-led shows means for the future of digital media.