Shawne Merriman on the Reality of Building a FAST Channel from Scratch

Former NFL star Shawne Merriman foresaw the explosion of FAST (Free Ad-Supported Streaming TV) channels and decided to build his own platform to control his live content. In this clip, he breaks down the harsh realities of streaming monetization, explaining the buy and sell side of programmatic advertising and the complexities of getting distribution on Roku and Samsung. Merriman shares a crucial industry secret: why relying solely on programmatic ads will fail unless you have the massive scale of a giant like Pluto TV.