Share of Attention: How Podcasts Are Replacing Streaming & Live TV

Name: Share of Attention: How Podcasts Are Replacing Streaming & Live TV
Uploaded: 2026-09-17T13:24:18Z
Duration: 1 min 17 s
Description: Why are major streaming platforms like Netflix and Hulu aggressively pursuing podcasters? Emily Williams shares MRI Simmons data revealing that 23 million consumers are actively replacing video streaming time with podcasts, while another 32 million are replacing live TV. She explains how creator-led storytelling and long-form conversations are officially winning the battle for consumer attention.

September 17, 20261:17

Why are major streaming platforms like Netflix and Hulu aggressively pursuing podcasters? Emily Williams shares MRI Simmons data revealing that 23 million consumers are actively replacing video streaming time with podcasts, while another 32 million are replacing live TV. She explains how creator-led storytelling and long-form conversations are officially winning the battle for consumer attention.