Why Live Streaming Ads Still Need a Human Pressing a Button

Name: Why Live Streaming Ads Still Need a Human Pressing a Button
Uploaded: 2026-09-30T15:29:53Z
Duration: 1 min 20 s
Description: Why do live sports ad breaks still require a human pressing a button? Keith Bedford, GM EMEA at Wurl, explains how live event metadata and precise ad timing in programmatic bidstreams are unlocking massive revenue opportunities for live streaming platforms.

September 30, 20261:20

Why do live sports ad breaks still require a human pressing a button? Keith Bedford, GM EMEA at Wurl, explains how live event metadata and precise ad timing in programmatic bidstreams are unlocking massive revenue opportunities for live streaming platforms.