Moving Beyond the Hype: How to Find Real Streaming Data

Why are mainstream media reports about streaming viewership missing the real story? StreamScoop founder Josh Matthews explains why he launched his monthly "data crunches" to look past surface-level corporate hype. Using the Savannah Bananas' expansion onto ESPN and TNT as an example, he highlights the critical need to dig into specific, niche verticals to uncover the actual viewership metrics that major platforms rarely highlight.