Inside TKO’s $2B Masterclass: How WWE Exited DTC Streaming

Name: Inside TKO’s $2B Masterclass: How WWE Exited DTC Streaming
Uploaded: 2026-08-27T12:29:33Z
Duration: 1 min 23 s
Description: Why run a capital-intensive streaming platform when you can license live events to every major buyer? Josh Stein, Founder of Attention Capital, breaks down why TKO (WWE/UFC) abandoned direct-to-consumer (DTC) streaming to unlock billions in licensing deals across Netflix, NBCU, ESPN, and Paramount.

August 27, 20261:23

Why run a capital-intensive streaming platform when you can license live events to every major buyer? Josh Stein, Founder of Attention Capital, breaks down why TKO (WWE/UFC) abandoned direct-to-consumer (DTC) streaming to unlock billions in licensing deals across Netflix, NBCU, ESPN, and Paramount.