Why Brand & Performance Marketing Are Rapidly Colliding in CTV

Name: Why Brand & Performance Marketing Are Rapidly Colliding in CTV
Uploaded: 2026-08-24T13:59:38Z
Duration: 1 min 38 s
Description: Why are 13% of targeted viewers completely missed by linear and streaming ad campaigns? Michael Beach, CEO of Cross Screen Media, breaks down critical measurement blind spots exposed by political advertising. He explains why brand marketing and performance marketing are rapidly colliding, and how evaluating both brand impact and direct conversions unlocks hidden inventory value.

August 24, 20261:38

Why are 13% of targeted viewers completely missed by linear and streaming ad campaigns? Michael Beach, CEO of Cross Screen Media, breaks down critical measurement blind spots exposed by political advertising. He explains why brand marketing and performance marketing are rapidly colliding, and how evaluating both brand impact and direct conversions unlocks hidden inventory value.