What Gen Z ACTUALLY Considers "TV" Will Surprise You
October 1, 20261:20
What actually counts as "television" today? MiQ Global VP Moe Chughtai breaks down how different generations define TV—from Boomers on cable boxes to Gen Z's reliance on YouTube, social video, and mobile screens. As younger audiences increasingly turn to short-form content for primary entertainment, media planners must adapt to a consumer-led shift that is completely redefining video advertising.