How Personalization Will Save Streaming

Name: How Personalization Will Save Streaming
Uploaded: 2026-08-13T16:48:26Z
Duration: 1 min 6 s
Description: James Smith, General Manager of Monetization at Frequency, breaks down why Connected TV must adopt social media-style algorithmic personalization. By solving the problem of "too many channels to the wrong people" through tailored Electronic Programming Guides (EPGs), streaming platforms can boost content consumption and deliver highly effective, targeted ads.

August 13, 20261:06

James Smith, General Manager of Monetization at Frequency, breaks down why Connected TV must adopt social media-style algorithmic personalization. By solving the problem of "too many channels to the wrong people" through tailored Electronic Programming Guides (EPGs), streaming platforms can boost content consumption and deliver highly effective, targeted ads.