What Does 40% Waste Actually Mean?

We hear the massive numbers, billions of dollars wasted in programmatic spend, but where does it go? Johnathan Barnes, Founder & CEO of Supply Monitor, breaks down how a lack of transparency in the bid stream allows low-quality signals to thrive. To get the most out of your CTV and digital spend, you have to understand the mechanics of the data you’re buying and cut out the actors that provide zero value.