Personalization vs. Privacy: Navigating Addressability in CTV Advertising

Name: Personalization vs. Privacy: Navigating Addressability in CTV Advertising
Uploaded: 2026-09-08T14:20:48Z
Duration: 1 min 17 s
Description: How do streaming platforms balance precise ad targeting with consumer privacy? David Dembowski explains how addressability, household data, and "ad serendipity" deliver seamless viewer experiences while navigating data boundaries in a world of walled gardens.

September 8, 20261:17

How do streaming platforms balance precise ad targeting with consumer privacy? David Dembowski explains how addressability, household data, and "ad serendipity" deliver seamless viewer experiences while navigating data boundaries in a world of walled gardens.